On "Plumbers Can Now Advertise on TV. Here’s How to Do It Right."

TV advertising for plumbing trades is a sucker bet unless you're already a regional brand with consistent call volume to absorb the waste. Local plumbers don't have the geographic reach or sustained demand cycle to justify the cost-per-impression, and you'll burn cash on impressions from people three counties over who'll never call you. Digital targeting—geo-fenced ads, local search, review platforms—gives you a tenth the budget for ten times the conversion rate. If you've got money to burn and want to build a name in your market over years, fine, but most shops should spend that TV budget on Google Local Services or repeat customer systems instead.