On "Beyond the Wrench: Building Enterprise Value in Home Services"

The gap between running a decent service business and building something worth real money is operational discipline, and most shops never make that jump because it feels like overhead instead of leverage. Conejo's story matters because it shows the hard part isn't the technical work—it's forcing yourself to document processes, measure what matters, and stop making decisions by feel. If you're stuck at the ceiling where you can't scale without killing yourself, this is the problem: you've optimized for today's margin, not tomorrow's valuation. A structured model costs you time upfront and looks wasteful when you're busy, but it's the difference between owning a job and owning a business.