On "Rheem Launches Series of High-Efficiency Heat Pumps"

High-efficiency heat pumps are becoming table stakes, not a differentiator—Rheem's numbers are solid but not shocking, and that's actually the story. SEER2 in the high teens and HSPF2 in the 9s range are what the market's settling on as standard for mid-to-high-end installs, which means you're either going this route or you're pricing yourself out of jobs where customers have seen the rebates and tax incentives. The real question isn't whether these units work—it's whether you've got the electrical and ductwork ready to spec them right, because the efficiency gains evaporate fast with poor installation.