On "Talk to My Agent: How AI Is Changing the HVAC Sales Conversation"

Homeowners are already deep in AI-generated spec sheets and ChatGPT comparisons before they call you, which means your sales pitch needs to compete with a machine that never sleeps and never gets tired of the same questions. The real move isn't pretending this didn't happen—it's accepting that your advantage now sits in the diagnosis, the problem-solving on the job, and the trust you build when the AI answer turns out to be wrong or incomplete. If you're still doing the old "let me explain your options" song and dance with a customer who's already been through five AI walkthroughs, you're losing before you walk in the door. Strip down your pitch to what the machine can't do: read the actual house, catch the code violation, or guarantee the work when something breaks.