On "Tony Bertolino Discusses Impact, Future of Skilled Trades at America250 Event on National Mall"

Tony Bertolino's got the right message but it's preaching to the converted at a National Mall event — the real battle is winning over parents and school counselors who still steer kids toward college debt instead of a trade paycheck. PHCC putting its weight behind apprenticeships and workforce storytelling is solid, but brass-knuckle advocacy means showing up at high school career days and parent nights where kids are actually making choices, not delivering speeches to people already sold on trades. If the association wants to move the needle on recruitment, the talk has to happen where the funnel begins, not where it already leaks.