On "Baltimore Aircoil Company Launches BAC Expo Mobile Experience Across North America"

A roadshow built around five cooling tower models is basically a trade show that comes to you, which saves time if you're already slammed, but BAC's betting that contractors will make space in their schedule to see equipment they could spec online in half the time. The real move here isn't the mobile tour itself—it's that they're trying to rebuild relationships and get people hands-on with products before they buy, which works if the sales pitch doesn't overshadow the chance to actually talk to field guys about what breaks and what doesn't in the real world.