On "The New Flat Rate Releases Smart Pricing Benchmarks"

Smart pricing benchmarks only work if they're actually used, and most of what gets published stays in a spreadsheet while the market still runs on whatever the job in front of you costs to do right. The real pressure here isn't that customers are comparing prices on AI search—it's that your pricing model breaks down the second someone like Google or ChatGPT decides to surface it. You need benchmarks that reflect what keeps you solvent in your zip code, not what looks reasonable to an algorithm or a homeowner armed with five contractor quotes. If you're not already treating your pricing as proprietary competitive advantage and your own hard cost data as the baseline, benchmarks become just another thing that undercuts you when customers shop by number instead of truck.